Starting and running a business is hard. Starting and running a values-based business is even harder.
Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.
I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.
I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.
Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear.
Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.
Far too many organizations overlook the importance of CX in
their sales process -- and it shows. We talk a bit about brands
that get it right, and how, as well as some missteps that put us
off from the gate.
A podcast about customer experience. Because everyone wins when we focus on what matters.
Walk the Walk is a podcast for leaders doing the hard work to run a values-based organization from the top down, and side to side.