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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

May 25, 2020

As leaders, we are expected to guide behavior according to the values of the companies at which we work. But what about employees?  How can they find empowerment and autonomy within the ethos of the organizations at which they work?

Nancy Lyons is the CEO at Clockwork, a digital consultancy, and the author of "Work Like...

May 18, 2020

Becoming a B-corp is a long, daunting process - so why bother? For Jeremy Stayton, a CEO interested in doing good in the world, it makes perfect sense. With a hope to attract clients and employees who share those values, the B-corp is a badge that triggers immediate recognition.

In this episode, Jeremy and Andi talk...

May 11, 2020

Firing people is hard, especially when you have a small, close-knit team. But it's an absolutely essential part of running a successful business. Learning to let people go with grace and kindness is a skill that Jen Dary teaches people to do well.

In this episode, Jen talks to Andi about the struggles of becoming a...

May 5, 2020

Susan Scherer is a decorated oncology nurse and entrepreneur who takes patients' rights very seriously.  Her company, Heavenly Hash Creamery, produces high-fat, high-protein ice cream used for cancer patients. The twist? The ice cream also includes CBD, because cancer patients need it. 

Susan talks with Andi about the...

May 4, 2020

The COVID-19 pandemic has presented a lot of opportunities for leaders to really stand up and make an impact in either positive or not so positive ways. Dr. Jennifer Hall, an executive coach, leadership trainer and assessment author, talks to Andi about how leaders can use their core values to help guide their...