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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

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  2. S1E8: Roger Germann on Guiding Principles and Pivoting in a Pandemic

S1E8: Roger Germann on Guiding Principles and Pivoting in a Pandemic

Aug 24, 2020

As President & Chief Executive Officer of The Florida Aquarium, Roger Germann's leadership has been instrumental in guiding this Tampa attraction through some very difficult times.

In this episode, Roger and Andi talk about the importance of guiding principles, managing expectations, and always keeping your margins in mind. After all, in the world of mission-driven organizations, more margin means more mission.