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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

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  2. S1E4: Jeremy Stayton on Becoming a B-corp, Burning Man and How to Hire Right

S1E4: Jeremy Stayton on Becoming a B-corp, Burning Man and How to Hire Right

May 18, 2020

Becoming a B-corp is a long, daunting process - so why bother? For Jeremy Stayton, a CEO interested in doing good in the world, it makes perfect sense. With a hope to attract clients and employees who share those values, the B-corp is a badge that triggers immediate recognition.

In this episode, Jeremy and Andi talk about how Burning Man and the Mankind Project led to a sort of epiphany of values, and the importance of alignment – even across a fully-remote team scattered around the world.