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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

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  2. S1E2: Susan Scherer on Weed, Ice Cream, and Cancer Treatment

S1E2: Susan Scherer on Weed, Ice Cream, and Cancer Treatment

May 5, 2020

Susan Scherer is a decorated oncology nurse and entrepreneur who takes patients' rights very seriously.  Her company, Heavenly Hash Creamery, produces high-fat, high-protein ice cream used for cancer patients. The twist? The ice cream also includes CBD, because cancer patients need it. 

Susan talks with Andi about the tough choices she's has to make to launch a non-traditional product into a very traditional industry, and how her oath as a nurse guided those decisions.