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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

Aug 31, 2020

Colin is the CEO and founder at Sheets & Giggles, a start-up that makes eco-friendly (and ultra comfy) bedding out of eucalyptus trees. Colin knew he wanted to found a business that could make an impact on his community and the earth, and he did it.

Colin talks to Andi about the balance between building a startup (and...

Aug 24, 2020

As President & Chief Executive Officer of The Florida Aquarium, Roger Germann's leadership has been instrumental in guiding this Tampa attraction through some very difficult times.

In this episode, Roger and Andi talk about the importance of guiding principles, managing expectations, and always keeping your margins in...

May 25, 2020

As leaders, we are expected to guide behavior according to the values of the companies at which we work. But what about employees?  How can they find empowerment and autonomy within the ethos of the organizations at which they work?

Nancy Lyons is the CEO at Clockwork, a digital consultancy, and the author of "Work Like...

May 18, 2020

Becoming a B-corp is a long, daunting process - so why bother? For Jeremy Stayton, a CEO interested in doing good in the world, it makes perfect sense. With a hope to attract clients and employees who share those values, the B-corp is a badge that triggers immediate recognition.

In this episode, Jeremy and Andi talk...

May 5, 2020

Susan Scherer is a decorated oncology nurse and entrepreneur who takes patients' rights very seriously.  Her company, Heavenly Hash Creamery, produces high-fat, high-protein ice cream used for cancer patients. The twist? The ice cream also includes CBD, because cancer patients need it. 

Susan talks with Andi about the...