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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

Sep 8, 2020

The thing most innovative companies have in common is a deep understanding of their customer's needs. Michelle Royal knows; she's been helping companies unleash their innovative potential for nearly 20 years through her consultancy, Royal Innovation Design Group (RIDG).

In this episode, Michelle and Andi talk about how...

Aug 31, 2020

Colin is the CEO and founder at Sheets & Giggles, a start-up that makes eco-friendly (and ultra comfy) bedding out of eucalyptus trees. Colin knew he wanted to found a business that could make an impact on his community and the earth, and he did it.

Colin talks to Andi about the balance between building a startup (and...

Aug 24, 2020

As President & Chief Executive Officer of The Florida Aquarium, Roger Germann's leadership has been instrumental in guiding this Tampa attraction through some very difficult times.

In this episode, Roger and Andi talk about the importance of guiding principles, managing expectations, and always keeping your margins in...

Jun 15, 2020

There is power in listening. It can broaden perspectives and be a fundamental step towards understanding and atonement. Erik Smith knows; he owns a diversity, equity and inclusion (DEI) consultancy and he's been helping organizations understand their role in systemic racism for most of his career.

Conversations about...

Jun 1, 2020

Whether you're a solo-preneur or a Fortune 10 company, your clients and customers want you to take a stand – and to really live the stand you take. 

For better or worse, the pandemic has "opened the kimono" and shown the true colors of companies and leaders who truly do or do not walk the walk.

Barbra Anderson and...