Nov 2, 2023
This week, Andi and Jon speak with Jake Sorofman about how customer experience aligns throughout the entire company - from employee experience to sales through delivery.
Jake Sorofman is Chief Marketing Officer of Visier. Previously, Jake was president of MetaCX, an early stage SaaS company transforming CRM and customer...
Oct 3, 2023
Bret Starr joins us this week in a fascinating talk about how and why marketing needs to change - and how better customer experience across the board is the answer.
Grab Bret's book on Amazon:
Bret is founder and CEO of The Starr Conspiracy, an...
Sep 26, 2023
This week, UX researcher Matthew Oliphant joins Jon and Andi to talk about how better understanding can lead to better UX.
Matthew is the Head of Design and Research at Studio VO. He is an experienced design and research leader who has improved dozens of products and services in multiple industries, such as Healthcare,...
Aug 22, 2023
Designing a business (product or service!) based on assumptions of what your customers like or dislike can be a huge misstep. Jon and Andi talk in this episode about how to ask great questions of your clients or customers, how to get to the heart of the problems they face, and how to prioritize those problems.
Aug 3, 2023
Far too many organizations overlook the importance of CX in their sales process -- and it shows. We talk a bit about brands that get it right, and how, as well as some missteps that put us off from the gate.