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Starting and running a business is hard. Starting and running a values-based business is even harder.

Doing so requires making decisions that put people before profits. That honor individuals as humans. That sacrifice short-term wins for long-term, sustainable growth.  

I’m Andi Graham, the CEO, and founder of a digital marketing agency called Big Sea.

I meet entrepreneurs all the time who are really good at talking the talk, but when the rubber meets the road, they cave. Their values are just a mural on a wall or a page on their website, and the decisions they make defy them in every way.  

Then, there are those of whom I stand in awe. Those with the murals and web pages who also walk the walk. Whose business practices and decisions align with the things they profess to hold dear. 

Walk the Walk is about those people. It is a podcast for entrepreneurs who make tough choices in the name of integrity every day, even when it’s hard.

Jun 14, 2023

Welcome back to season 2 of Walk the Walk: where we continue to talk to leaders running values-based businesses.  Season 2 will feature a new cohost, Jon Jones, CEO of Anthroware, and focus on the role of CX in aligning with your values - both internally and externally. 

Every interaction with a brand is an opportunity to make an impression - whether it’s on purpose or accidental. Great customer experience can improve all aspects of your business by intentionally fostering trust with every customer, in every interaction, every time.

  • Want to win more deals? Customer experience.
  • Higher profitability? Customer experience.  
  • Improved team culture? You guessed it - CX is vital here too.